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Piaget appoints actress Jun Ji Hyun as Global Ambassador
Apr
Piaget – a symbol of sophistication and luxury – has just “joined hands” with South Korean star Gianna Jun, granting her the role of Global Ambassador. The combination of Gianna Jun’s elegant charm and Piaget’s artistic spirit promises to create an enticing new mark in the world of luxury fashion.
Piaget is pleased to announce that South Korean actress Gianna Jun (Jun Ji Hyun) has officially joined the brand as a Global Ambassador. Like Ella Richards, Lee Junho, and Apo Nattawin, Gianna Jun is currently shining within Piaget’s elite circle.
We are honored and proud to have the talented actress Gianna Jun by our side, and our new iconic collection, Sixtie, is also benefiting from her sparkling aura,” said Benjamin Comar, CEO of Piaget. “Exploring the depth of Piaget’s heritage, the craftsmanship of watches and jewelry with the brand’s passion and attention is for me nothing short of a privilege. I vividly remember the feeling of first discovering a Piaget watch; it was truly unique. It is an honor to continue that story today,” Gianna Jun shared.
With the launch of the 21st Century collection at Basel in 1969, Piaget entered the cultural revolution of the 1960s and 1970s, exploring new dimensions of luxury jewelry in a rapidly changing society. Just as fashion was seeking a new expression of freedom and femininity in a youthful and vibrant society, Yves Piaget brought together a new crowd, a new social order comprising international artists, musicians, models, actors, and prominent fashion designers. Among them were Andy Warhol, Elizabeth Taylor, Brooke Shields, Roger Moore, and Ursula Andress.
Today, Piaget continues to evoke that spirit for a new generation. Following in the footsteps of these legendary figures, Jun Ji Hyun embodies the creative power and the combination of form and volume of the brand. Among the brand’s most recent special creations, blending exceptional watchmaking expertise with jewelry craftsmanship, Piaget has introduced a new watch collection at Watches and Wonders, named Sixtie. Sixtie features a unique trapezoidal shape, reinterpretations of the bold and seductive style of the late 1960s with modern lines, including a series of wristwatches and a Swinging Sautoir that elevates the design with a white opal dial. After exploring the stunning creations at the world’s largest trade fair last month, actress Gianna Jun proudly wore the signature trapezoidal Sixtie watch and the Swinging Sautoir chain watch, photographed by Ben Hassett. The campaign heralds a new era, bringing the past to life for the present.
