From Proenza Schouler to LOEWE, Jack McCollough and Lazaro Hernandez inherit a 179-year legacy.

The fashion world’s attention is once again focused on the two names Jack McCollough and Lazaro Hernandez, the designers who will succeed Jonathan Anderson as the creative directors at LOEWE after more than a decade of leading the Spanish brand to new heights.

Jack McCollough and Lazaro Hernandez are two names synonymous with the proud creative chapter of American fashion. From the very beginning of their journey into the world of textiles and sewing, they have been partners and also soulmate collaborators, laying the groundwork for Proenza Schouler right after graduating from Parsons. Over 23 years of building an empire, they have not only helped redefine American fashion but also become symbols of sharp modernity and urban sensibility. Therefore, the fashion industry was taken aback when they decided to hand over their “labor of love” to someone else after more than two decades of dedication, citing the need for a new horizon.

1 26

Now, their answer is LOEWE. However, LOEWE is not Proenza Schouler, and McCollough and Hernandez are not Jonathan Anderson. How will the strong experimental and artisanal spirit of the Spanish house transform under the perspectives of two designers who are accustomed to the practical beauty of New York? Will this be a complete passing of the legacy or a bold transformation?

From their very first collections, McCollough and Hernandez demonstrated an exceptional sensitivity to contemporary fashion. This duo does not chase the glamour of Old Hollywood or revive outdated luxury icons; instead, they create a style that is luxurious yet highly functional. Tailored coats with sharp cuts, form-fitting dresses combined with soft materials—all are designed for a strong woman who embraces femininity without sacrificing strength.

3 22

Proenza Schouler is also known for reinterpreting classic fashion elements in their own unique way. Blazers become softer, while trousers exude a relaxed yet polished appearance. They do not follow trends but instead create a distinct style where minimalism is perfectly balanced with creativity.

4 22

Their ability to handle materials cannot be overlooked. From art-inspired patterns to the use of handcrafted textiles, McCollough and Hernandez consistently deliver a meticulously harmonious feeling in their seemingly modern designs. Perhaps, this is also the first commonality between them and LOEWE—the Spanish brand renowned for its masterful craftsmanship.

5 17

If one phrase were to describe the style of Jack McCollough and Lazaro Hernandez, it would undoubtedly be “effortless cool.” Over more than two decades steering Proenza Schouler, they have not chased after superficial glamour nor attempted to flaunt luxury. Instead, they pursue a beauty rooted in essence—a charm that feels natural, a style that seems inherently belong to the wearer. Perhaps this stems from their own identities, shaped by the free spirit of America. They met, became partners, soulmates, and together built a fashion empire as if it were a natural progression. There are no forced efforts, no grandiose declarations—just pure passion and an unwavering belief in beauty—a beauty that is simple yet sharp, carefree yet profound, much like the journey they have traversed.

6 17

As previously mentioned, the “effortless cool” of this duo lies not only in their choice of silhouettes but also in the spirit infused into each garment. An oversized coat with strong lines and broad shoulders is still soft enough not to overpower the wearer. A long dress that seems to be cut on a whim is, in fact, the result of deliberate calculations. This is the balance that Jack McCollough and Lazaro Hernandez consistently strive for—lightness without superficiality, comfort while maintaining power. What they refer to as “effortless” in their design language is not a matter of ease; it is the culmination of a sharp aesthetic sensibility, where every cut and every silhouette is thoughtfully considered to achieve absolute harmony.

13 7

Everything remains uncertain. But one thing is for sure: Jack McCollough and Lazaro Hernandez have never shied away from change. They have built one of the most important brands in American fashion, and now they stand on the brink of an opportunity to write a new chapter for one of the most prestigious fashion houses in Europe. Their willingness to innovate, combined with their deep respect for craftsmanship, could lead to exciting developments for LOEWE and its future in the fashion landscape.