Craft and the Future: 10 Years of LOEWE Under the Hands of Jonathan Anderson.

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A decade, an artistic journey, Jonathan Anderson has not only redefined LOEWE but also written a new chapter in contemporary fashion with the language of craft.

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LOEWE has officially announced the art monograph “Crafting the World: LOEWE by Jonathan Anderson,” a substantial publication celebrating Jonathan Anderson’s 10 years as Creative Director. The book consists of 636 pages, documenting a visual journey that captures the significant milestones throughout his tenure, from the first women’s Spring/Summer 2015 collection show to the men’s Spring/Summer 2025 collection presentation.

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LOEWE 2024 10th ANNIVERSARY BOOK INSIDE

Unlike traditional chronological presentations, the book opts for an improvised storytelling approach, featuring full-page photos of iconic designs, stage architecture, store interiors, and informal behind-the-scenes moments from the past decade. All of this is juxtaposed with artworks and crafts—two elements that constitute the DNA of LOEWE under Anderson’s leadership.

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Not only does the book feature images, but it also provides depth with a foreword by writer Zadie Smith, an intimate conversation between Anderson and stylist Benjamin Bruno, and a series of dialogues among artists, collaborators, and the “LOEWE family”—those who have contributed to shaping the new legacy of the century-old Spanish brand.

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The publication is released in a limited edition, housed in a special handcrafted box featuring the LOEWE Anagram emblem in bronze at the corners—an element that emphasizes the philosophy of “luxury is craftsmanship.

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