Dior Dominates the Media Value Race for Fall/Winter 2025 Thanks to Mingyu and LingOrm

Dior Dominates the Media Value Race for Fall/Winter 2025 Thanks to Mingyu and LingOrm

The media value race for Fall/Winter 2025 reflects the social media strategies of brands: focusing on faces with loyal fandoms.

The Fall/Winter 2025 fashion season is not only a competition among fashion brands but also a test of the influence of prominent figures on social media.

According to data research from the Lefty platform, the total media value (Earned Media Value – EMV) for Fall/Winter 2025 reached 768 million USD. Although this represents a 9% decrease compared to Spring/Summer 2025, it is a 46% increase compared to Fall/Winter 2024. Changes in ambassador strategies, the rise of Southeast Asian stars, and the impact of major cultural events have contributed to shaping this season’s media landscape.

Stars Leading the Media Value Race at Fall/Winter 2025 Fashion Week

Top spot goes to Mingyu (SEVENTEEN): 18.55 million USD EMV

The Fall/Winter 2025 season concludes with a series of staggering figures, but if we had to choose one name dominating the media race, it would be none other than Mingyu. The SEVENTEEN idol not only garnered an EMV of 18.55 million USD but also helped Dior come out on top with the highest EMV of the season.

No longer just an idol attending shows, Mingyu is now the “viral machine” of the fashion world. Appearing at the Dior Fall/Winter 2025 show, he opted for a minimalist yet sophisticated black suit, paired with a Christian Dior logo shirt. Without elaborate accessories or overly colorful choices, Mingyu became the center of attention among a star-studded guest list simply with his sharp visuals and masculine charisma.

Not only a media magnet, the idol also proved his global appeal with numerous fan projects across Paris, from LED banners to cheering crowds at the show venue. Just one moment of Mingyu stepping out of the car, with the flashes going off, social media exploded with millions of interactions.

Mingyu boasts a personal account with 16.4 million followers, showcasing his strong appeal on social media. He is one of the SEVENTEEN members with the most ambassador contracts. In 2024, he signed with Bulgari (jewelry) and Dior (fashion), adding to his collaborations with L’Occitane, Innisfree, and frequent appearances in Calvin Klein campaigns.

The LingOrm Duo Breaks Through in Their First Paris Fashion Week Attendance

For Fall/Winter 2025, in addition to Mingyu, Dior also benefits from the participation of two Thai stars, Orm Kornnaphat and Ling Ling Kwong, known as the LingOrm duo. The lead actors from “The Secret Of U” have sparked lively discussions online about their beauty and couple fashion style.

In their first attendance at a Dior show, Orm Kornnaphat and Ling Ling Kwong made a strong impression by ranking second and third on the media value chart, respectively. Orm Kornnaphat achieved an EMV of 18.36 million USD, while Ling Ling Kwong garnered an EMV of 17.16 million USD.

Not only do these two stars stand out on social media, but they also demonstrated their direct appeal at the event, as hundreds of fans from around the world came to Paris to cheer for them. Fans even organized special projects to welcome them as soon as they arrived in the fashion capital.

Cha Eun Woo, Former Longtime Ambassador of Dior, Now Brings Impressive Media Value to Saint Laurent

Cha Eun Woo was a longtime ambassador for Dior but switched to a contract with Saint Laurent over six months ago. After his first attendance at the French brand’s show during Spring/Summer 2025, the South Korean actor continued to deliver exceptional media value for Saint Laurent in Fall/Winter 2025.

Specifically, Cha Eun Woo achieved an Earned Media Value (EMV) of 16.93 million USD. This figure is particularly impressive as Saint Laurent’s show concluded the Paris Fashion Week, leaving less time than other brands to build up media impact.

Felix (Stray Kids) Creates a Buzz Modeling for Louis Vuitton, Bringing in 15.81 Million USD EMV

One of the most surprising appearances during Paris Fashion Week Fall/Winter 2025 was Felix’s return to the Louis Vuitton runway. The Louis Vuitton ambassador first walked the runway for the brand in Fall/Winter 2024, and he returned to Paris exactly one year later in the same role.

The Stray Kids member wore look 56, which included an oversized sweater, comfortable flannel pants resembling loungewear, oversized sneakers, and a Keepall bag.

Perhaps due to the unexpected nature of his runway appearance, Felix created a media frenzy, achieving an EMV of 15.81 million USD.